Monday, January 19, 2026

Memory: "Chinese smartphone makers adjust prices as costs go up"

From The News (Pakistan), January 15:

Honour appears to be most rapidly growing Chinese brand in foreign markets in term of sales 

Chinese smartphone manufacturers are restructuring their product line-ups as rising memory chip prices and increasing supply chain costs squeeze margins, particularly in the low-end segment.

An analyst at technology research firm Omdia highlights that price increases in storage components over the past year have hit phones priced below $100 the hardest. The pressure is expected to continue this year, affecting pricing strategies and shipment plans across the industry.

The global number of smartphone shipments stood at approximately 900 million units during the initial nine months of the previous year, with more than 60% of sales contributed by Chinese makers, as per data shared by Omdia. 

However, entry-level models have been the top choice for global purchases among Chinese makers, profitability has been impacted due to increased prices of key components like memory chips....

....MUCH MORE 

And from the memory series:

Chips: "2026 Smartphone Shipment Forecasts Revised Down as Memory Shortage Drives BoM Costs Up"