Monday, June 29, 2020

Google takes on Amazon with free retail listings in search results

From c|net:
The search giant has been expanding its shopping efforts
Google on Monday said it will be free for businesses to list products in the company's search results, a change that escalates Google's already fierce rivalry with Amazon.
Previously, Google showed shopping listings as a panel of sponsored links from advertisers bidding on specific search terms, like air fryers or home gyms. Now listings in that panel will be free, though the company will also show paid ads elsewhere on the page. 

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The change comes after Google in April brought free retail listings to the search engine's shopping tab. Monday's update puts the listings directly in Google's search results, some of the most prized real estate on the internet. The change is first coming to the US before expanding more broadly....