Thursday, May 2, 2019

ICYMI "Twitter Has Stopped Disclosing its Monthly Active User Count" (TWTR)

Hey! we've seen this movie before!
It was on all the better blogs, after the close November 1, 2018:
Apple will stop reporting unit sales for iPhone, iPad, and Mac starting next quarter, as CFO says units sold isn't representative of the state of business (AAPL)

And reprised in January 2's "Was Apple's Decision to Stop Reporting Unit Volume Last November A Tell?":
I vaguely remember reading about it at Markets Live, but the images are jumbled.

Bryce was delayed getting to the Markets Live desk, but unlike a day earlier, not complaining that ML cut into his actual work. He seemed oddly resigned to his task of keeping the Rabble on the Right on a short leash.
Cue dream sequence:


Bryce Elder

 
BE What?

The stock did not take the November 1 decision to stop reporting at all well

AAPL Apple Inc. daily Stock Chart

And although it was somewhat obscured by the overall market decline, the fact of the matter is that despite yesterday's 4.91% up move to $210.52 AAPL has yet to recover its Nov 1, 2018 closing price, $222.22, much less the Oct. 3 all-time high, $233.47.

Enough history, here's the headline story from Statista, April 24 (referring to the February announcement):

Has Twitter Reached Its Natural Growth Limit?
For the last time, Twitter publicly disclosed its monthly active user count on Tuesday, revealing that an average of 330 million people a month used its service in the first quarter of 2019. While that's a slight improvement compared to the previous two quarters, it still marks a net loss of six million users compared to the same period of 2018. Over the past three years, Twitter has now added just 20 million monthly active users, with its user count hovering around 330 million for the better part of that period, indicating that the platform may have reached its growth limit.

To address the problem at hand, Twitter is taking a page out of Apple’s playbook. Just like the iPhone-maker will no longer reveal unit sales figures for its products, presumably because they don't look as impressive as they used to, Twitter will simply stop reporting monthly active users going forward, presumably to avoid uncomfortable questions about its lackluster growth.

Going forward, Twitter will focus on "monetizable daily active users"...
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Also at the New York Post, Feb. 7, 2019.
$39.29  down 0.62 (-1.55%) at the close Monday May 1.

Looking back in the archive I see we've already linked to a brilliant Twitter/Apple mashup, in beat poetry style no less:

Reworking Allen Ginsberg To Comment About Twitter
Stay off Twitter. No good can come of it.
Use it, if you must, to highlight something you've done or seen but for God's sake don't use it for conversation.
Better yet, stay off twitter.

And where, wary reader asks, is this rant coming from?

A first rate pastiche of Ginsberg's 'Howl':


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