Apple will stop reporting unit sales for iPhone, iPad, and Mac starting next quarter, as CFO says units sold isn't representative of the state of business (AAPL)

Well duh.
If your iPhone unit sales are flat and the only way you make your overall revenue target is by raising average selling price per iPhone to $793, up from $724 in Q3 of course you stop reporting unit sales.

Something that stood out for the Apple geeks at 9to5Mac:

Apple will stop reporting unit sales for iPhone, iPad and Mac from next quarter

Apple just announced on its earnings call that it will stop reporting unit sales for iPhone, iPad and Mac from next quarter — the start of its next financial year. The company already withheld unit sales for Apple Watch, AirPods and similar products as part of its ‘Other Products’ business.

However, opting not to release numbers for its biggest revenue drivers, especially the iPhone, is a huge deal. It means investors can only guess at just how successful Apple’s flagship products are being received by the market.

On the call, Luca Maestri said that “number of units sold in quarter is not representative of underlying state of business.” This reflects slowing unit sales growth in key products — the iPhone grew 0% in units this quarter — and Apple’s expanding reliance on services for ongoing sales growth....MORE

After hours the stock is down $11.46 (-5.24%) at $207.40