Thursday, January 2, 2020

Chips: "Imagination and Apple, sitting in a tree, l-i-c-e-n-s-i-n-g GPU tech semi-secretly: Brit chip designer strikes iGiant deal"

If you count the Uber piece (ARM, SoftBank) this is our third AI/chip story of the day.
From The Register:

Meanwhile, Samsung semiconductor fab hit by power cut
UK-based graphics chip designer Imagination Technologies has inked a new licensing deal with Apple.
In a very brief announcement on Thursday, Imagination confirmed it had struck an agreement to replace the one Apple had abruptly cancelled in 2017.
"[Imagination] has replaced the multi-year, multi-use license agreement with Apple, first announced on February 6, 2014, with a new multi-year license agreement under which Apple has access to a wider range of Imagination’s intellectual property in exchange for license fees," the release reads.

Apple was using Imagination's PowerVR GPU designs in its gear, including iPhones and iPads, before the Cupertino giant pledged to design its own graphics processors and publicly dumped Imagination – a move that cost the Brit biz a hefty chunk of its annual revenues and caused its stock price to crash.

However, despite this grand public shift to its own homegrown GPU silicon, it is understood Apple continued to quietly pay annual licensing fees to Imagination for products it was still shipping that featured Imagination's intellectual property. For example, we've heard that the MacBook Pro Touch Bar used, or still uses, a PowerVR GPU....
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