Tuesday, August 27, 2019

Upcoming Tell-All Book Questions Uber’s Fee Structure (UBER)

From PYMNTS.com:

Uber is trying to reassure its customers before a tell-all book about the company is released.
One excerpt of the book, authored by New York Times reporter Mike Isaac, reveals that Uber misled customers into paying $1 more per ride by telling them the rideshare giant would use the proceeds to pay for an “industry-leading background check process, regular motor vehicle checks, driver safety education, development of safety features in the app, and insurance.”

The campaign reportedly brought in nearly half a billion dollars for Uber, but according to employees who worked on the project, the fee was devised primarily to add $1 of pure margin to each trip.
While the company didn’t address the claims about the additional charge, TechCrunch reported that Uber sent out a mass email to its riders on Saturday (Aug. 24) ensuring customers that their “phone number stays hidden when you call or text your driver through the app,” that “pickup and drop-off locations are not visible in a driver’s trip history,” and that “for additional privacy, if you don’t want to share your exact address, request a ride to or from the nearest cross streets instead.”...