Thursday, December 8, 2011

Dear Michelle: "Online pizza sales break records as mobile ordering takes off"

The First Lady's obesity crusade runs into technology.
From the Los Angeles Times' Money & Co. blog:
Pizza is going more and more digital as several major chains said they broke online and mobile ordering records after Cyber Monday.

Domino’s said Internet orders surpassed the 1 million mark from Nov. 28 through Dec. 4 for the first time in the company’s history. Online orders now make up 30% of the chain’s total.

Today, the company is celebrating its 51st anniversary by trying to pump up more Web-based sales, offering half-off pizzas ordered online through Facebook.

Pizza Hut, which recently began offering its sprawling Big Dinner Box deal, told Nation’s Restaurant News that the post-Cyber Monday period was also its best week ever for online sales. Papa John’s said it was a “big online sales week” as well....MORE