"Infographic - Are Guns And Ammo The New Gold?" (RGR; SWHC)

ZeroHedge has the infographic, I have the prior art.
(that's for the IP attorney who said we should post more on the patent wars. we will, we will)

From October 26, 2008:
Small Arms vs. The Bankers

Our Chart of the Day is a comparison of last week's market performance of publicly held* small arms manufacturer Sturm Ruger (RGR) and the Kbw Bank Index (BKX) via Yahoo Finance:



*Most of the small arms companies are privately held. The Beretta family has been doing their thing for five hundred years. The CEO of Mossberg is a Mossberg. Browning and Winchester are owned by The Herstal Group, Colt's Manufacturing Co. is owned by Zilkha & Co. and Remington Arms is owned by Cerberus Capital.

From March 12, 2009:
Sign of the Times: Smith & Wesson Earnings Beat (SWHC)
...The stock was up 15% going into the release and another 8% in late after-hours trade.

Finally, a comment at MarketBeat:

• • 1:26 pm December 7, 2011
  • Climateer wrote :

  Matthew, are you looking for a hedge or a speculation? In the event things get really bad the exchanges would shut down. The leveraged ETF’s wouldn’t trade of if they did, could be priced at a considerable discount to the value, if any, of the options they are made up of. This is a triple speculation: 1) that they would react in a predictable manner, 2) that there would be someone willing and able to pay up for them, 3) that anyone would care.

  A hedge on the other hand would be a Glock23 chambered .40S&W.