"The plant-based meat wars are hitting the courts"

From The Hustle:

A European court just blocked Nestlé from naming its burger brand “Incredible.” 

Bad news for anyone who uses Thesaurus.com to come up with brand names: Citing trademark concerns, a European court just blocked Nestlé from naming its plant-based burger line the “Incredible Burger.”

The problem? According to the court, the Incredible Burger sounds a bit too much like Impossible Foods’ Impossible Burger.

Fake meat, real drama
Nestlé’s burger — which launched under the company’s meatless Garden Gourmet brand — has hit shelves in 15 European markets, plus Australia. Stateside, Nestlé sells a different product, made from pea protein — it’s called Awesome Burger.....

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And here I was, just thinking about trademarking "Beyond Impossible"

All of which brings to mind the great Steven Wright:

"What's another word for thesaurus?"

Wright has also weighed in on anti-trust law:

"I think it's wrong that only one company makes the game Monopoly"

—Last seen in 2017's "On This Date in 1935 the Game "Monopoly" Was Patented (economist Henry George does a cameo)".