Monday, June 1, 2020

Princeton Energy Advisors Agrees With The FT's Bryce Elder: Helvetica It Is

Who needs Delphi baby, we've got Markets Now!!
From April 7's While Macquarie Are Looking for a "W" Recovery We Lean More Toward Albert Edwards' Armenian "K" 
Here at Esoteric Group we believe...
From today's Market's Now, Mr. Elder looks at analyst babble:
...Consumer habits are shifting quickly, and this report examines this once-in-a-lifetime accelerator of change – the COVID-19 catalyst.
BE: Okay, that’s all bit much. What now for the up-and-down numbers tho? Let’s try Macquarie’s China desk:
We expect a W-shaped recovery for 2020. The Chinese economy was hit heavily by the Coronavirus this Jan and Feb. Given such a low base as well as the pent-up demand, both year-on-year and sequential growth rates started rebounding from March. In other words, the Chinese economy is now in the left part of the W.....
*****
BE: While Macquarie doesn’t say if the W’s in a font with a high middle peak like Helvetica or if it’s a low one like Andale Mono, the general gist is false dawn and sell the rally. Commerzbank’s saying the same of Germany... .

MOI: All of which brings to mind a post by Paul Murphy who, when not being Mr. Elder's playmate in the mosh-pit that was Markets Live, did some solo scribing, including this post from June 4, 2009.....MORE
As far as I can discern, Mr. Elder was the only commentator who raised the question of the font and was definitely the only one who mentioned Helvetica, described by the ever-so-handy Wikipedia as:
Helvetica or Neue Haas Grotesk is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with input from Eduard Hoffmann.
Helvetica is a neo-grotesque or realist design...
Which seems appropriate.

And from Princeton Energy Advisors via ZeroHedge, May 31: 
"A W-Shaped Epidemic Is Now Emerging As Our Expected Case Forecast"
....The forecast for new cases below 100 has been pushed out 56 days to August 28th.  The US may enter the new flu season beginning in late September with new cases still in the thousands.   Thus, there will be limited lifting of social distancing practices and very possibly a resumption of tighter lockdowns in the fall as a new outbreak flares.
A "W"-shaped epidemic is now emerging as our expected case forecast, with the economic and social consequences implied.


Note high middle peak.