Monday, April 8, 2019

"Apple moved to a huge open plan office and then stopped innovating" (APPL)

Speaking of headquarters (AMZN, Saturday), "Apple moved to a huge open plan office and then stopped innovating. So sad. But predictable."
Correlation ≠ Causation, YMMV, etc.

From Inc.Steve Jobs to Tim Cook:
Dear Tim,
Time passes quickly and the WiFi is spotty here in Trāyastriṃśaso I apologize for taking so long to check out how you've been doing with our company.
First, nice work growing  Apple to a trillion dollar market cap. Our investors are super happy, so that's good.
Of course, truth be known, Apple was already on that trajectory when I handed you the company, but props anyway....MORE
Oops, wrong story. Right publication and writer though. Let's try this:
Previously on the Colossus of Cupertino:
Saaay...Has Anyone Mentioned The Circular Resemblance Of Apple's Headquarters To A Panopticon? (The New Surveillance Capitalism)
So there's this $5 Billion building in California:

https://cdn2.macworld.co.uk/cmsdata/features/3489704/apple-campus.jpg 

Which, without too much effort, evokes this in Illinois:....

I liked the old address better: "1 Infinite Loop." The one above is boring old corporate "Apple Park"

If I recall FTAV's Cardiff Garcia really, really didn't care for open plan but I can't find the article I had in mind.
In the Meantime here are a couple of his Alphaville pieces:
Video: the welcome, belated backlash to the open-plan office
Why open-plan offices are terrible; new geopolitical risks; and global female labour force participation