Friday, August 22, 2014

Time Inc. Rates Writers on How "Beneficial" They Are to Advertisers

From Gawker:
Time Inc. has fallen on hard times. Would you believe that this once-proud magazine publishing empire is now explicitly rating its editorial employees based on how friendly their writing is to advertisers?

Last year—in the opposite of a vote of confidence—Time Warner announced that it would spin off Time Inc. into its own company, an act of jettisoning print publications once and for all. Earlier this year, the company laid off 500 employees (and more layoffs are coming soon). And, most dramatically of all, Time Inc. CEO Joe Ripp now requires his magazine's editors to report to the business side of the company, a move that signals the full-scale dismantling of the traditional wall between the advertising and editorial sides of the company's magazines.

Even with all of that, though, it is still possible to imagine that Time Inc.'s 90+ publications, which include some of the most storied magazines in American history, would continue to adhere to the normal ethical rules of journalism out of simple pride. Not so!... 
Time Inc. Rates Writers on How "Beneficial" They Are to Advertisers
...MORE, including a response from Sports Illustrated.