Friday, August 22, 2014

"Samsung’s Galaxy S5 Takes the Ice Bucket Plunge, Challenges Apple, HTC and Nokia Phones"

From recode:
Lots of tech CEOs have taken the ALS Ice Bucket Challenge, but Samsung’s Galaxy S5 might be the first tech product to do so.

And it is some smart marketing, given that the S5 is waterproof — unlike many other market-leading smartphones. To drive home the point, the Galaxy S5 challenged the iPhone 5s, the HTC One M8 and Nokia Lumia 930.

“Gosh, that’s freezing,” a computerized voice says after a Galaxy gets dumped with ice water. For any reader who has been living under a bucket, people across the globe are dumping ice water on their heads to raise money and awareness for ALS, also known as Lou Gehrig’s Disease....MORE