Oh my God. This is hilarious.
Lockdown Britain, it seems, is not without its ironies.
Amazon -- the global online retail behemoth and major corporate beneficiary of forced domestic isolation -- has deemed it the opportune moment to transmute its online delivery business into a bricks and mortar one.
It has done so, of all places, in leafy suburban Ealing. A West London borough best known for its eponymous film studios (which catapulted Peter Sellars, Alec Guinness and Jamie Powell to fame), a large Polish community and, more drearily, as the old stomping ground of former Labour leader Neil Kinnock, tennis champion Fred Perry and err, this here editor of FT Alphaville.
As Amazon’s new shop was both in walking range and I was missing a number of essential larder items -- Peri Peri sauce, Blue Cheese dressing, Bitesize Shredded Wheat and a bottle of Sherry, to be precise -- I thought it rude not to pop in and have a gander. The store, which is branded Amazon Fresh in Europe, is the first shopping outlet outside of North America that features the platform’s much-hyped automated checkout technology.And the news was not overlooked by the nation’s journalists, who quickly outnumbered conventional shoppers by at least two-to-one:....
....MUCH MORE, she's just getting warmed up
