Friday, August 2, 2019

"10,000-tonne deal suggests consumer appetite for land-based salmon"

From The Fish Site:
Soul of Japan, the Japanese arm of land-based salmon farming pioneer Pure Salmon, has secured an exclusive distribution agreement with the Japanese trading giant Itochu.

Itochu has agreed to distribute the entire 10,000 tonnes of Atlantic salmon that Soul of Japan aims to produce annually from its new facility in Tsu City, which is due to be finished in 2021.

Pure Salmon’s farms use recirculating aquaculture system (RAS) technology provided by AquaMaof.
The Tsu City facility of Mie Prefecture is within easy reach of Tokyo, Nagoya and Osaka, allowing distribution to Japan’s most populous main consumption centres. At 137,000 square metres, it will be the largest land-based salmon farm ever built in Asia.

Kenichi Tai, chief operation officer at Itochu’s fresh food division said: “We are delighted to have signed this landmark agreement with Soul of Japan which will bring fresh, healthy and sustainable salmon to our customers in the Japanese market. We also look forward to developing and broadening this relationship in the future to include other markets where Pure Salmon is building land-based salmon facilities.”...MORE
Theoretically land-based fish farming should produce healthier fish and have fewer deleterious impacts, ranking just below the world's #1 ranked farmed salmon, Norway's Nordic Blu® from Skjerstad Fjord.
Here is the Monterey Bay Aquarium's ranking criteria and commentary, including this tidbit:

Salmon Recommendations
In Short: This Assessment
Atlantic salmon farmed worldwide in indoor recirculating tanks is a "Best Choice." Indoor recirculating tanks often have less effluent, disease, escapes and habitat impacts than other aquaculture systems. Currently, only 0.1% of farmed Atlantic salmon is produced by this method. These sources will be labeled as "land-based" or "tank-based" salmon....
For some reason I picture Japanese salmon as the hand-massaged Wagyu of salmon.
But it's not.

Related:
"Salmon surge helps Norway shatter seafood record"