Tuesday, April 24, 2018

Ha! This Marketing Lingo Isn't So Hard To Learn: Just Fancy It Up Beyond Recognition!

April 12's "Uber Is Launching A Car Rental Company Inside the App" mentioned in passing that in addition to renting cars Uber had purchased a dockless bicycle company, Jump.Bikes. And I. being a smart ass, declared:
Just so you know, in future we will be referring to the bikes as "A component of the multi-modal transportation system that is Uber"
A week later, April 19 SmartCitiesDive noted that rideshare company Via Transportation and bicycle co. Mobike had hooked up:

Dive Brief:

  • This week, Via and Mobike launched a joint Earth Day-inspired initiative allowing Via users in Washington, DC to purchase a 4-week "multi-modal transportation bundle," dubbed ViaPass, that includes unlimited access to Via rides and Mobike dockless bikes for one upfront fee....