And Watson appears to be plotting an Exit Strategy.
From AdWeek:
IBM Watson’s New Job as Art Museum Guide Could Hint at Lots of Future Roles With Brands
Almost three-quarters (72 percent) of Brazilians have never been inside a museum, according to a 2010 study from the Brazilian Institute of Economic Research. There are probably many reasons for this, but among them is the feeling that art can seem inaccessible unless you’ve studied it.HT: ARTnews
So, how do you get art to speak to you specifically? By getting it to speak, period.
For the launch of IBM Watson in Brazil, Ogilvy Brazil created an interactive guide that lets people have conversations with work housed at the Pinacoteca de São Paulo Museum. “The Voice of Art” replaces pre-recorded audio guides with a Watson-powered program that gleans data from books, old newspapers, recent articles, biographies, interviews and the internet.
It took IBM six months to teach Watson how to make sense of all that content. Hosted on cloud platform IBM Bluemix, its AI capabilities were put to work answering spontaneous questions about art by renowned Brazilian creators like Cândido Portinari, Tarsila do Amaral and José Ferraz de Almeida Júnior.
Conversational scope can range from historical and technical facts (like “What technique was used to create this painting?”) to the piece’s relation to contemporary events....MUCH MORE
