And the jokes just assemble themselves.
From Business Insider, August 27:
- Ikea has launched a marketplace for customers to buy pre-owned items, Financial Times reported.
- The pilot program will be tested in Madrid and Oslo through the end of the year.
- The launch aims to help Ikea compete with resale sites like eBay, Gumtree, and Finn.
Now, you can pay to reassemble someone's pre-owned Ikea furniture thanks to a new secondhand marketplace launched by the home furnishings giant.
The Financial Times reported that Ikea is launching its pilot marketplace, Ikea Preowned, to compete with resale sites like eBay in the United States and Gumtree and Finn internationally.
So far, only customers in Madrid and Oslo can access the pre-owned offerings, but the company could expand beyond its test markets in the new year, per FT.
"This has been a dream in the making for a while," Jesper Brodin, chief executive of Ingka, the main operator of Ikea stores, told FT. "We are in a place in Ikea where we can do more advanced and cool stuff. There is an incredible confidence in the company evolving on digital."
Sellers list their pre-owned Ikea products on the marketplace with their own photos and listing price, and the site's AI-enabled database automatically populates details like dimensions and promotional images into the listing, FT reported....
....MUCH MORE
Second thoughts on the jokes. The setups seem to last forever and the final result may still be a bit wobbly.
