Wednesday, April 14, 2021

"Tesla hikes solar roof price on contracts signed over a year ago"

This approach to their customers gives us some insight that may prove valuable in a few months.

TSLA up another $11.88 (+1.56%) at $774.20 in very late pre-market action after yesterday's $60.34 jump.

From the Tesla fanbois at Elektrek a refreshingly straightforward recitation of the story, April 11: 

Over the weekend, reports have come in of the recent massive Tesla solar roof price increase hitting several customers, some of whom have been waiting about a year with signed installation contracts. The price increase seems to apply to Tesla Powerwall installations, too, with the cost of those increasing by about 30%.

Some customers have even already spent thousands of dollars in preparation for the job, and yet are being told that their solar roof installation will cost tens of thousands of dollars more than anticipated.

The communication was sent out by Tesla yesterday, and it went to many customers. In addition to emails we’ve received on our tip line, a rapidly growing Tesla Motors Club forum thread details price increases for many longtime Tesla customers who have been waiting with signed contracts for up to a year or more. Some have brought up the possibility of legal action.

Here’s the text of the email that’s been sent out:

We have increased the price of Solar Roof and have added adjustments for individual roof complexity. Learn More

You will receive an email in the next 1-2 days when your new agreement is ready for your review and acceptance before moving forward. If you are no longer interested in moving forward with Solar Roof, you can cancel your order by logging into your Tesla Account and your deposit will automatically be refunded.

We will be prioritizing customers based on the order in which they accept their updated agreements.

Upon logging into their accounts, customers have found price increases often around 30% or more above the previous agreed-upon pricing. Some even claim to have been told explicitly that their price would not increase after our report about Tesla’s March price hike.

Adding insult to injury, Tesla also states that they “will be prioritizing customers based on the order in which they accept their updated agreements.” For customers who have already been waiting for months or a year for their new roof, they are now being told that they need to agree to spend tens of thousands more dollars, as quickly as possible, if they want to reduce their wait time.

One Tesla Solar Roof customer: Loans initiated, trees removed

One customer we spoke to placed their order nine months ago, and signed a revised contract in February. They have already signed a loan agreement for the original amount. The original “system price,” prior to credits and including Powerwalls, was $77,019.92:...

....MUCH MORE