- Today in unlikely longevity: New Hampshire’s Yankee magazine has been around since 1935, and it’s navigated, somehow, many epochal changes in media. What’s its secret? Listen carefully: cover fall foliage as if it’s Mardi Gras, never change, and appeal to a boring, affluent, aging readership. Yankee stands tall because of, not in spite of, its stupefying predictability: “There are tips on travel to destinations like Narragansett Bay, in Rhode Island, and recipes for Boston cream pie and needhams (an old-fashioned Maine candy made with mashed potatoes). Ads for regional businesses and New England wares still fill the magazine, which now comes out six times a year. The much loved Swopper’s Column—a classifieds page for unusual objects, which first appeared in the magazine’s fourth issue—was not discontinued until 2013.”
Tuesday, October 6, 2015
Tips For The Media From 80-Year Old 'Yankee' Magazine
From the Paris Review's blog:
