Mozart's locks are going up for auction at Sotheby's, which makes us wonder which factors make celebrity hair a worthy investment. As a barometer, we asked the experts to appraise Donald Trump's.
Breaking news in famous hair! Today we learned that a lock of Mozart’s hair will be going up for auction for an estimated £12,000 ($18,500). Given the $115,000 precedent already set by Elvis, we wondered where this number comes from. What are the relevant factors when it comes to evaluating the price of follicles? Does hair notoriety alone increase value, or should hair represent a significant contribution to culture? What about authenticity, volume, and aesthetic? As a barometer, we asked auction experts and critics to appraise Donald Trump's infamous head ornament.
Tim LukeBAS, MPPA, Master personal property appraiser for Treasure Quest Group, Inc.Auction estimate:
One of the things that we do as auctioneers and appraisers is look for comparables in the marketplace. Elvis Presley holds the record for follicles at auction for $115,000. John Lennon, Justin Bieber… all of these entertainers have been seeing skyrocketing values. Even politicians. I'm sure you saw Lincoln, Washington, JFK, even Neil Armstrong's hair has sold at auction. It comes down to desirability, iconic recognition of the individual and being sure that you can verify that this is the person's hair because the provenance and the background are the most important thing.
Donald Trump is part of the popular culture, but his signatures only bring between $100-$250 at auction. His best-selling books at auction recently went unsold. I would think his hair would do a little better, but looking at those factors, I don't think those follicles are going to be in the running with Elvis or Mozart… I think people would like it, but it's more of a novelty.
I don't think it would bring more than $1000 at auction. It might be different if it were for a charity, though. He's very philanthropic.
Paddy JohnsonArt critic, Founder and Editor of Art F CityAuction estimate:
To establish hair value you must first consider how much of it came from the same place. For example, if it comes from the shower or a brush it's disgusting and worthless, if it's a lock plucked from a full head of hair it's magical and priceless. Next you must determine whether the hair is virginesque. Has it been dyed, straightened or permed before? If so, that knocks down the price considerably.
Now, think about this valuation criteria together, and ask yourself how much of Donald Trump's hair can be collected as a lock and whether any of it is real in the first place. You're probably buying strands of used hair. I'd appraise the value of that at nothing....MUCH MORE
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