Friday, November 30, 2012

The Guardian Decides to Advertise (and brag a little)

Still crazy after all these years (1821).
From the Guardian:

Cannes Lions Awards, June 2012
The Guardian's Three Little Pigs TV campaign was among the material honoured at this year's Cannes Lions awards, which took place last week during 17 - 23 June. The campaign, by Bartle Bogle Hegarty London, won a gold lion in the Film category, one gold and five silver lions in the Film Craft category and a silver in the Titanium and Integrated category. Andrea Stillacci, one of the judges of the Film section, praised the campaign calling it very "today."...

...The Guardian was also rewarded in the Outdoor Lions category, scooping seven silver lions for Bartle Bogle Hegarty's campaigns 'egg', 'pyramid', 'gold coin', 'pill', 'record', 'orange' and 'pie chart.'...MORE

HT chain: Freakonomics>Poynter>AdWeek