*In 1997 Mr. Bowie sold the cash flow from his pre-1990 back-catalogue to Prudential et al via the Pullman Group for $55 million. Here's Fortune in 2003:The financial crisis that began in August 2007 had relatively little to do with traditional bank lending…Its prime cause was the rise and fall of "securitized lending," which allowed banks to originate loans but then repackage and sell them out.The dust is still settling from the great market crash of 2008-09, and we still don’t know exactly who or what to blame. It might have been securitization, but it probably wasn’t David Bowie.
-- Niall Ferguson, The Ascent Of Money
Securitization is the process of taking a group of assets and transforming them into a tradable security. By aggregating them into one large pool, investor risk is, in concept at least, distributed more evenly. Asset-backed securities resemble bonds in that they pay a fixed amount of interest over a specific time period.
These securities can be backed by mortgages, credit card debt, car loans, or anything else that will (theoretically) generate future cash flow.
Like song royalties, for instance.
In 1997, a fellow named David Pullman introduced the world to Bowie Bonds.
Bowie Bonds were securities backed by the future revenues from 25 David Bowie albums -- 287 songs in all -- that David Bowie recorded before 1990.
Pullman arranged to sell $55 million worth of 10-year bonds to Prudential, in what was the first high-profile case of securities backed by intellectual property.
What was in it for Bowie?
Oh, just $55 million upfront, as opposed to waiting for the gradual accumulation of his royalty income to reach that level -- plus, the rights reverted back to him after 10 years.
Prudential (PRU), which bought the entire issue, received the revenues generated by those 25 albums until the principal plus 8% interest was repaid. Pullman, of course, got his cut, as well -- about $6 million.
Some in the British press have accused Bowie Bonds of being the catalyst that brought the entire banking sector down.
Yes, the London’s Daily Mirror claims the Thin White Duke (and David Pullman, by association) are responsible for the financial doldrums through which the world has been slogging for the past two years by creating the idea of securitization....MORE
Wall Street's Green Genie
David Bowie cashed in at the perfect time. But what's the real story with his bonds now?Here's one of the songs that was included in the deal:
...Bowie and his deal were considered cutting-edge at the time (isn't he always?), but in retrospect the Diamond Dog is looking positively clairvoyant! (Bowie declined to speak to Street Life for this article, which is too bad because I had some fantastic ideas for costumes and such....) Think about it. Bowie sells the rights to his catalog in January 1997, before most of humankind had ever heard the little phrase "file sharing." (I call it file stealing.) How smart or lucky was that?...