Following up on the Henry Blodget post, immediately below.
An Emory University neuro-imaging study shows that personal values that people refuse to disavow, even when offered cash to do so, are processed differently in the brain than those values that are willingly sold.HT: naked capitalism
"Our experiment found that the realm of the sacred – whether it's a strong religious belief, a national identity or a code of ethics – is a distinct cognitive process," says Gregory Berns, director of the Center for Neuropolicy at Emory University and lead author of the study. The results were published in Philosophical Transactions of the Royal Society....MORE
For more on Philosophical Transactions... see:
"Royal Society opens archive, kills productivity" (Newton's First Published Paper; Franklin and the Kite, etc.)