Tuesday, January 11, 2022

Very Meta: "Farmer Makes His Cows Wear VR Goggles to Increase Milk Production"

From Oddity Central, January 10:

In an attempt to increase the daily milk yield of his cows, a farmer in Turkey is experimenting with virtual reality goggles that make the bovines think they are in the middle of a green pasture in summer.

İzzet Koçak’s family has been rearing cattle on a farm in Aksaray, Turkey for three generations, and the business has endured for so long because they have always tried to keep up with the times. Now it’s Izzet’s turn to make sure the family business does well enough to be passed on to the next generation, and he is going all-in on unconventional solutions. After experimenting with soothing music designed to relax the cows, the Turkish farmer is now experimenting with special VR goggles that allegedly make the animals believe that they are grazing in a sunny pasture, instead of a gloomy indoor farm in the middle of winter.

“We get an average of 22 liters of milk daily from our cows,” Koçak told the Anadolu News Agency. “We had 2 of our cows wear virtual reality glasses and watch a vast green pasture all day, and the daily milk production increased up to 27 liters. These glasses are emotionally good for the animals, we noticed that the animals are less stressed. This was reflected both in the milk yield and in the quality of milk.”...

....MUCH MORE

One of the cows that Oddity Central used to illustrate their piece was this gal

Farmer Makes His Cows Wear VR Goggles to Increase Milk ...

 who elicited an "I know her" from yours truly. And sure enough, the Turkish farmer was inspired by a story we happened to link to in 2018, "Meanwhile, in Russia: Cows Wear Virtual-Reality Headsets To Help Them Ward Off Winter Blues".

That's us, cow forensics and identification.

Possibly also of interest:

"The World’s First Milk Sommelier"

Madame, Monsieur, may I be so bold as to recommend the Château Moo? Truly one of the great whites.

"‘Fitbits for cows’ is a game changer"
Here comes another bubble.

"First Mathematical Model of Cow Behaviour "

Comfy cows in Norway more productive, more relaxed
The world is getting all Oniony*. From Reuters:

Comfortable Norwegian cows are producing more milk and have less udder infections since new regulations allowing them to relax for up to half a day on soft rubberized mattresses were introduced....MORE
*Compare with America's Finest News Source:
Animal-Rights Activists Release 71,000 Cows Into Wild
Cows Instinctively Know North
73 Percent Of U.S. Livestock Show Signs Of Clinical Depression
Gasoline Still Inexplicably Cheaper Than Milk
Area Cow Doesn't Suspect A Thing
Vaclav Smil: Planet of the Cows
Tycoon and Oxford Professor Brian Bellhouse Killed By Cows
We have been warning against the homicidal beasts for years, links below.

The Cows Are Trying To Kill Us
Joe Weisenthal and Tracy Alloway: "What Mathematical Models of Herding Cows Can Teach Us About Markets"
"Robots Will Almost Certainly Not Train Cows To Kill Us All As Part Of Their Plan For Worldwide Domination"

No, it is NOT an obsession. We just want to keep the cows happy.