The GOOG denies, the dude abides.
(AMZN is #3 in online advertising but growing faster than the two leaders, $8 billion revs. Q3, 2021)
From The Verge, May 14:
Mark Zuckerberg and Sundar Pichai were involved in ad collusion plot, claims court filing‘This is a big deal strategically,’ Sheryl Sandberg said in an email
On Friday, a coalition of state attorneys general led by Texas Attorney General Ken Paxton released a new antitrust complaint (PDF) against Google, giving more details into the company’s alleged collusion with Facebook in programmatic ad markets. The filing was first reported by Politico.
First filed in November, the initial complaint (PDF) alleged broad collusion between the two companies, particularly in a collaborative project codenamed “Jedi Blue” that saw the companies joining together to limit header bidding practices.
rawing on internal emails, Friday’s complaint shows that the Jedi Blue deal was reviewed at the highest levels of both companies, with personal involvement from Sundar Pichai, Sheryl Sandberg, and Mark Zuckerberg. In one email to Zuckerberg, Sandberg told the CEO “[t]his is a big deal strategically.” Notably, the filing refers to Zuckerberg and Sandberg by their job titles but redacts their name.
Reached for comment, Google referred to a previous statement on the lawsuit, and specifically denied the claim that Pichai had been personally involved in the deal....
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