We don't much care for Just Mayo or its parent, Hampton Creek, before or after the name-change and before or after the pivot from vegan to meat. Just, a bit too skimmy, scammy, flim-flammy.
From engadget, December 2:
Eat Just can sell its cultured chicken as an ingredient in nuggets.
Singapore has become the first country in the world to approve the sale of cultured meat. On Wednesday, the city-state’s Food Agency gave Eat Just, a US startup best known for its plant-based egg substitute, the go-ahead to sell its lab-grown chicken as an ingredient in chicken bites (pictured above). The company told NBC News initial availability of its meat will be limited, with only a single restaurant selling the nuggets to start. However, Eat Just plans to eventually sell the meat directly to consumers as it increases its manufacturing capacity.
Cultured meat is different from the plant-based alternatives we’ve seen from companies like Impossible Foods and Beyond Meat. In this case, it’s real meat that’s created by taking stem cells from an animal’s muscle or fat tissue and putting it in a medium that supports their growth. Josh Tetrick, the company’s CEO, compared the process to brewing beer. The resulting chicken is both safe to eat and includes a high amount of protein and a diversified amino acid composition....
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Previously:
February 2019
Remember Just Mayo? They Rebranded to Just and Raised Another $200 Million
Mr. Tetrick is one tech bro I would not trust with anything.
And what's with all the rebranding going on? Snapchat becomes Snap, WeWork is now We and Google became Goo Alphabet.
July 2017
Hampton Creek, Attempting the 2 1/2 Twisting Reverse Uber, Sticks the Faceplant Landing! Entire Board Leaves, CEO Remains!
And the Valley is going crazy!
But seriously, we would have expected nothing less. What a performance!
Bill Gates Invests In Another Lab-Grown Meat Company
"Bill Gates headlines an all-star list of investors pumping $75 million into meatless burgers"
Mr. Gates also partnered with Li Ka-Shing and Khosla on Hampton Creek which is attempting to pivot from Just Mayo into laboratory-grown 'meat'.*
"Mayo-scandal firm Hampton Creek from San Francisco going whole hog for Frankenmeat: report"
Just Mayo Guy, Hampton Creek's Josh Tetrick, Pivots to Industrial Scale Ingredient Supply Biz
Hampton Creek: Remember All Our Vegetarian Talk? Never Mind
Questions America Wants Answered: Is Eating Lab Grown Human Flesh Cannibalism?
"People buying meat from strangers on social media is a serious problem"
Seven Startups Creating Lab-Grown Meat
Target Corp. Cuts Ties With Hampton Creek: Just Say No to Just Mayo
Hampton Creek (Just Mayo) Reports an Attempted Employee Coup
"Mayo-scandal firm Hampton Creek from San Francisco going whole hog for Frankenmeat: report"
May 8, 2017
Bro Culture Apparently Works Best With An Unending Supply of Other People's Money: Hampton Creek Edition
“Leveraging our Hampton Creek Instagram channel through condiment launches for our Just Mayo and Just Dressings allows us to showcase our condiments in a playful, creative way and allows us to connect with different consumer demographics across the country. We also leverage Hampton Creek fan reposts and user-generated content...."That is Hampton Creek's brand marketing director quoted in Progressive Grocer.
As the man said when told his Chinese takeaway was cultural appropriation:
When you talk like that you are self-identifying as an idiot.Ahem.
Last Wednesday the Financial Times' David Keohane pointed us to a Hampton Creek article that reminded me of nothing so much as Christopher Isherwood's sad stories of the he-whores and she-whores who overstayed the great Weimar Berlin party of the 1920's.
All I could think of was "Dude, the rave's over, go home"....
Hampton Creek CEO Fires Top Execs After Fundraising Struggle