Friday, May 26, 2023

Publishers and Alcohol

From Delancey Place: 

Gutenberg and Wine
Today's encore selection -- from Where Good Ideas Come From: The Natural History of Innovation by Steven Johnson. 

For Johannes Gutenberg, it was the ubiquity of winemakers nearby that helped lead to the invention of the printing press around 1440 CE:

"Pliny the Elder (23-79 CE) ... tells the story of a device winemakers had recently invented, a new kind of press that employed a screw to 'concentrate pressure upon broad planks placed over the grapes, which are covered also with heavy weights above.' There is some debate among scholars over whether Pliny may have been rooting for the home team in attributing the invention to his compatriots, since evidence for the use of screw presses in producing wines and olive oils dates back several centuries, to the Greeks. But whatever the exact date of its origin, the practical utility of the screw press, unlike so many great ideas from the Greco-Roman period, ensured that it survived intact through the Dark Ages.

"When the Renaissance finally blossomed, more than a millennium after Pliny's demise, Europe had to rediscover Ptolemaic astronomy and the secrets of building aqueducts. But they didn't have to relearn how to press grapes. In fact, they'd been tinkering steadily with the screw press all along, improving on the model, and optimizing it for the mass production of wines. By the mid-1400s, the Rhineland region of Germany, which historically had been hostile to viticulture for climate reasons, was now festooned with vine trellises. Fueled by the increased efficiency of the screw press, German vineyards reached their peak in 1500, covering roughly four times as much land as they do in their current incarnation. It was hard work producing drinkable wine in a region that far north, but the mechanical efficiency of the screw press made it financially irresistible....

....MUCH MORE

Related:
"Despite the far-reaching consequences of Johannes Gutenberg’s printing press, much about the man remains a mystery, buried deep beneath layers of Mainz history".
One of my all-time favorite maps:

http://economistsview.typepad.com/.a/6a00d83451b33869e2014e5f2aea65970c-800wi
That's it. Mainz.
The rest of the series are after the jump. This one is via Economists View, we have the source below....