The paper "The Price of Sin: The Effects of Social Norms on Markets" is available here.
The thing that stands out is, if you use the VICEX mutual fund (1.37% annual expense) as a proxy for the tobacco, alcohol and war businesses, how reliably sin outperforms.
Here are the 6-month, 1-year, 2-year 5-year and 10-year charts vs. the S&P, via Yahoo Finance:
Six Month
One Year
Two Year
Five Year
Ten Year
Just amazing that an anomaly should be so persistent.
I can't wait til they put the marijuana mavens in there.
And sexbots.
Get the whole country blissed out and the fund goes to infinity.Who needs Soma?
Here are the funds' holdings.
"the warm, the richly coloured, the infinitely friendly world of soma-holiday.
How kind, how good-looking, how delightfully amusing every one was! "
-Aldous Huxley, Brave New World