France's Ÿnsect teams up with LOTTE to explore human food applications for edible insects

 From AgFunderNews, April 27:

French startup Ÿnsect has signed a memorandum of understanding (MOU) with Korean food company LOTTE to explore human food applications for edible insects.

LOTTE, which is also working with US-based ASPIRE on human food applications for crickets, will conduct joint research with Ÿnsect to develop food products featuring mealworms, explore potential health claims, and conduct consumer research in Europe and South Korea.

“Through LOTTE R&D center, we now benefit from the support of a key player to better understand the different markets in which we are establishing ourselves across the Asian continent and thus be able to meet the demand for local proteins,” said Ÿnsect food & plant sales director Guillaume Daoulas.

A focus on ‘high value markets to enable us to reach faster profitability’

Historically, Ÿnsect has focused on animal feed, but has more recently been targeting petfood with its mealworm ingredients as part of a “focus on high value markets to enable us to reach faster profitability.”

Building a bigger presence in human foods is an obvious next step, says Ÿnsect, which is already supplying food brands such as Jimini’s and Hey Planet.

VP communication and public affairs director Anais Maury told AFN: “The potential markets for edible insects in human foods may depend on various factors such as cultural attitudes, regulatory frameworks, and market demand. But overall, people are more open to incorporating insects into their diets.”

....MUCH MORE

And mandates. The power of mandates to force behavior change is immense. We already have our tagline: "When 'nudging' just isn't enough!" 

And will be making inquiries about music rights:

"If you don't eat yer bugs you can't have any pudding, 

How can you have any pudding if you don't eat yer bugs?" 

Previously:

French Insect Farming Startup Ÿnsect Raised $372 Million In A Series C Round

 

Why Are We Seeing Venture Capital For French Insect Enterprises?

"The EU just approved mealworms for human consumption. Will Ÿnsect take the bait?"
No. No to worms.
Maybe termites, if the hydrogen biofactory experiments don't work out. Crunchy. 

I Said I Want "an Omlette," NOT "an Umlaut": "Ÿnsect acquires Protifarm to raise insects for human consumption"
Ÿnsect, the bug breeder with the gratuitous umlaut is really, really on board with the WEF's "Let them eat insects" pitch.