Nestlé is expanding its plant-based 'meat' offerings: DiGiorno and Stouffer's

As the realization sinks in that Beyond Meat will not be the only game in town,

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and that some of these would-be competitors are pretty big (Cargill, Tyson, Smithfield, Bunge, ConAgra etc. etc) BYND is down ~68%.
From Engadget:

DiGiorno and Stouffer's bring plant-based 'meat' to frozen Italian food

It's not meat, it's DiGiorno.

Nestle is expanding its plant-based 'meat' offerings to a category seldom covered in the meatless world: the frozen Italian food you buy when you'd rather not order in or start from scratch. It's introducing both a DiGiorno pizza (the Rising Crust Meatless Supreme) and a Stouffer's lasagna (the Meatless Lasagna) that use Sweet Earth's Awesome Grounds in place of ex-animals. While Nestle hasn't outlined their exact nutritional value, the mix of yellow pea protein, wheat gluten and multiple veggie oils promises the usual meat-like taste while delivering plenty of protein, fiber and, of course, reduced guilt.

Awesome Grounds by themselves typically offer 16g of protein and 4g of fiber per serving....MORE

Nestlé is the world's biggest food and beverage company.