Tuesday, December 18, 2018

"Google isn’t the company that we should have handed the Web over to" (GOOG; EVIL)

A serious look by serious people who know this stuff.

From Ars Technica:
Analysis: Microsoft adopting Chromium puts the Web in a perilous place.
With Microsoft's decision to end development of its own Web rendering engine and switch to Chromium, control over the Web has functionally been ceded to Google. That's a worrying turn of events, given the company's past behavior.

Chrome itself has about 72 percent of the desktop-browser market share. Edge has about 4 percent. Opera, based on Chromium, has another 2 percent. The abandoned, no-longer-updated Internet Explorer has 5 percent, and Safari—only available on macOS—about 5 percent. When Microsoft's transition is complete, we're looking at a world where Chrome and Chrome-derivatives take about 80 percent of the market, with only Firefox, at 9 percent, actively maintained and available cross-platform.

The mobile story has stronger representation from Safari, thanks to the iPhone, but overall tells a similar story. Chrome has 53 percent directly, plus another 6 percent from Samsung Internet, another 5 percent from Opera, and another 2 percent from Android browser. Safari has about 22 percent, with the Chinese UC Browser sitting at about 9 percent. That's two-thirds of the mobile market going to Chrome and Chrome derivatives.

In terms of raw percentages, Google won't have quite as big a lock on the browser space as Microsoft did with Internet Explorer—Internet Explorer 6 peaked at around 80 percent, and all versions of Internet Explorer together may have reached as high as 95 percent. But Google's reach is, in practice, much greater: not only is the Web a substantially more important place today than it was in the early 2000s, but also there's a whole new mobile Web that operates in addition to the desktop Web.

Embrace and extend, Mountain View style
Google is already a company that exercises considerable influence over the direction of the Web's development. By owning both the most popular browser, Chrome, and some of the most-visited sites on the Web (in particular the namesake search engine, YouTube, and Gmail), Google has on a number of occasions used its might to deploy proprietary tech and put the rest of the industry in the position of having to catch up.

Back in 2009, Google introduced SPDY, a proprietary replacement for HTTP that addressed what Google saw as certain performance issues with existing HTTP/1.1. Google wasn't exactly wrong in its assessments, but SPDY was something of a unilateral act, with Google responsible for the design and functionality. SPDY was adopted by other browsers and Web servers over the next few years, and Google's protocol became widespread.

SPDY was subsequently used as the basis for HTTP/2, a major revision to the HTTP protocol developed by the Internet Engineering Task Force (IETF), the consortium that develops Internet protocols with members from across the industry. While SPDY did initiate the HTTP/2 work, the protocol finally delivered in 2015 was extensively modified from Google's initial offering.
The same story is repeating with HTTP/3. In 2012, Google announced a new experimental protocol, QUIC, intended again to address performance issues with existing HTTP/1.1 and HTTP/2. Google deployed QUIC, and Chrome would use QUIC when communicating with Google properties. Again, QUIC became the basis for IETF's HTTP development, and HTTP/3 uses a derivative of QUIC that's modified from and incompatible with Google's initial work.

It's not just HTTP that Google has repeatedly worked to replace. Google AMP ("Accelerated Mobile Pages") is a cut-down HTML combined with Google-supplied JavaScript designed to make mobile Web content load faster. This year, Google said that it would try to build AMP with Web standards and introduced a new governance model that gave the project much wider industry oversight.

Bad actor?
This is a company that, time and again, has tried to push the Web into a Google-controlled proprietary direction to improve the performance of Google's online services when used in conjunction with Google's browser, consolidating Google's market positioning and putting everyone else at a disadvantage. Each time, pushback has come from the wider community, and so far, at least, the result has been industry standards that wrest control from Google's hands. This action might already provoke doubts about the wisdom of handing effective control of the Web's direction to Google, but at least a case could be made that, in the end, the right thing was done....
....MUCH MORE