Friday, December 27, 2024

"Rapid-Onset Political Enlightenment: How Barack Obama Buiilt An Omnipotent Thought-Machine, And How It Was Destroyed"—David Samuels

Our readers may remember Mr. Samuels for his interview of Martin Luther King and Barack Obama biographer David Garrow in August 2023's "MLK Historian David Garrow Looks At Former President Barack Obama":

The guy does have some biographer cred. His 2017 book Rising Star: The Making of Barack Obama (2017) is 1078 pages of text followed by 300 pages of small-print footnotes.
Nine years of research and writing.(here's Politico's book review: Why So Many Critics Hate the New Obama Biography)

The interviewer's (Samuels') Q&A's with Boris Johnson and Edward Luttwak are just as in-depth and have some deep insight into the Russia-Ukraine war.

And the headliner from Tablet Magazine, December 2024:

If anyone in the future cares enough to write an authentic history of the 2024 presidential campaign, they might begin by noting that American politics exists downstream of American culture, which is a deep and broad river. Like any river, American culture follows a particular path, which has been reconfigured at key moments by new technologies. In turn, these technologies, which redefine both space and time—canals and lakes, the postal system, the telegraph, railroads, radio and later television, the internet, and most recently the networking of billions of people in real time on social media platforms—set the rules by which stories are communicated, audiences are configured, and individuals define themselves.

Something big changed sometime after the year 2000 in the way we communicated with each other, and the means by which we absorbed new information and formed a working picture of the world around us. What changed can be understood as the effect of the ongoing transition from the world of 20th-century media to our current digital landscape. This once-every-five-centuries revolution would have large effects, ones we have only just begun to assimilate, and which have largely rendered the assumptions and accompanying social forms of the past century obsolete, even as tens of millions of people, including many who imagine themselves to reside near the top of the country’s social and intellectual pyramids, continue to imagine themselves to be living in one version or another of the long 20th century that began with the advent of a different set of mass communications technologies, which included the telegraph, radio, and film.

The time was ripe, in other words, for a cultural revolution—which would, according to the established patterns of American history, in turn generate a political one.

I first became interested in the role of digital technology in reshaping American politics a decade ago, when I reported on the selling of Barack Obama’s Iran deal for The New York Times Magazine. By the time I became interested in the subject, the outcome of Obama’s campaign to sell the deal, which had become the policy cornerstone of his second term in office, was a fait accompli. The Deal seemed odd to me, not only because American Jews were historically a key player in the Democratic Party—providing outsized numbers of voters, party organizers and publicists, in addition to huge tranches of funding for its campaigns—but because the Deal seemed to actively undermine the core assumptions of U.S. security architecture in the Middle East, whose goals were to ensure the steady flow of Middle Eastern oil to global markets while keeping U.S. troops out of the region. A Middle East in which the U.S. actively “balanced” a revisionist anti-American power like Iran against traditional U.S. allies like Saudi Arabia and Israel seemed guaranteed to become a more volatile region that would require exactly the kinds of active U.S. military intervention that Obama claimed to want to avoid. Nor did turning over major shipping lanes to Iran and its network of regional terror armies seem like a recipe for the steady flow of oil to global markets that in turn helped ensure the ability of U.S. trading partners in Europe and Asia to continue to buy U.S.-made goods. Seen through the lens of conventional American geopolitics, the Iran deal made little sense.

In the course of my reporting, though, I began to see Obama’s plans for the Middle East not simply as a geopolitical maneuver, but as a device to remake the Democratic Party—which it would do in part by rewiring the machinery that produced what a brilliant young political theorist named Walter Lippmann once identified, in his 1922 book, as “public opinion.”

Lippmann was a progressive Harvard-educated technocrat who believed in engineering society from the top down, and who understood the role of elites in engineering social change to be both positive and inevitable. It was Lippman, not Noam Chomsky, who coined the phrase “manufacturing consent,” and in doing so created the framework in which the American governing class would understand both its larger social role and the particular tools at its disposal. “We are told about the world before we see it,” Lippmann wrote. “We imagine most things before we experience them. And those preconceptions, unless education has made us acutely aware, govern deeply the whole process of perception.” Or as he put it even more succinctly: “The way in which the world is imagined determines at any particular moment what men will do.”

The collapse of the 20th-century media pyramid on which Lippmann’s assumptions rested, and its rapid replacement by monopoly social media platforms, made it possible for the Obama White House to sell policy—and reconfigure social attitudes and prejudices—in new ways. In fact, as Obama’s chief speechwriter and national security aide Ben Rhodes, a fiction writer by vocation, argued to me more than once in our conversations, the collapse of the world of print left Obama with little choice but to forge a new reality online.

When I wrote about Rhodes’ ambitious program to sell the Iran deal, I advanced the term “echo chambers” to describe the process by which the White House and its wider penumbra of think tanks and NGOs generated an entirely new class of experts who credentialed each other on social media in order to advance assertions that would formerly have been seen as marginal or not credible, thereby overwhelming the efforts of traditional subject-area gatekeepers and reporters to keep government spokespeople honest. In constructing these echo chambers, the White House created feedback loops that could be gamed out in advance by clever White House aides, thereby influencing and controlling the perceptions of reporters, editors and congressional staffers, and the elusive currents of “public opinion” they attempted to follow. If you saw how the game worked from the inside, you understood that the new common wisdom was not a true “reflection” of what anyone in particular necessarily believed, but rather the deliberate creation of a small class of operatives who used new technologies to create and control larger narratives that they messaged to target audiences on digital platforms, and which often presented themselves to their targets as their own naturally occurring thoughts and feelings, which they would then share with people like themselves.

To my mind, the point of the story I was reporting, in addition to being an interesting exploration of how the tools of fiction writing could be applied to political messaging on social media as an element of statecraft, was twofold. First, it usefully warned of the potential distance between an underlying reality and an invented reality that could be successfully messaged and managed from the White House, which suggested a new potential for a large-scale disaster like the war in Iraq, which I—like Rhodes and Obama—had opposed from its beginning.

Second, I wanted to show how the new messaging machinery actually operated—my theory being that it was probably a bad idea to allow young White House aides with MFA degrees to create “public opinion” from their iPhones and laptops, and to then present the results of that process as something akin to the outcome of the familiar 20th-century processes of reporting and analysis that had been entrusted to the so-called “fourth estate,” a set of institutions that was in the process of becoming captive to political verticals, which were in turn largely controlled by corporate interests like large pharmaceutical companies and weapons-makers. Hillary Clinton would soon inherit the machinery that Obama and his aides had built along with the keys to the White House. What would she do with it?....

I would be very cautious counting Barack and Michelle Obama out of the Democrtic/D.C. power matrix as many seem to be doing 52 days after the election. A lot can happen before 2028 rolls around.
 
Related, on messaging, October 2023 (and 2020 and 2017):

Giant of American Journalism Walter Lippmann Looks At Fake News
Lippman has been called the "Father of Modern Journalism." He knew his trade.