Saturday, December 14, 2024

Deflation: "'Scotch whisky investors are in the eye of the storm'"

From The Herald (Glasgow), December 9:

As the daily news cycle reveals an increasingly volatile world, old certainties are fading away.

For years, the market for rare and fine single malt Scotch whisky appeared to be on a uniformly upward trajectory, a safe haven for investors in a world of ultra-low interest rates.

But now it seems world events – global economic weakness, inflationary pressures, and the prospect of punishing trade tariffs being introduced by US President-elect Donald Trump when he takes office in the New Year - have burst the bubble.

New research by Noble & Co, the Scottish corporate finance boutique, has revealed the value of fine and rate single malt Scotch whisky is declining rapidly, amid waning demand from investors and enthusiasts. Its analysis of more than 91,000 transactions from over 1.8 million data points in the year to October 1 has shown a 16% year-on-year decline in the volume of secondary whisky sales around the world. The average price of a bottle of whisky sold at auction fell to £363 from £370....

....MUCH MORE, the price declines are worse at the upper end.