Tuesday, May 21, 2024

Now the Important Stuff: How to Name Your Hedge Fund

Originally posted March 26, 2018.

Umlauts.
It is hard to go wrong if your name contains umlauts, diaeresis, or other diacritics.*

With the widespread adoption of Artificial Intelligence for just about every purpose—"Mäÿönnäisë, now with AI", etc. (note liberal use of diacritics, don't they just 'pop' on the page?)— it is time to update 2014's "The Hedge Fund Name Generator", which used a simple algo:

You've done your homework:
"How to Start a Hedge Fund" and "Budding Gordon Gekkos Get Tips on Ponzi Scams in 'History of Greed'"

You've decided on the type of investing you will pursue:

"Asset International's Periodic Table of Hedge Fund Strategy Returns"
 You have set your personal goals:
"The Top 25 Highest Earning Hedge Fund Managers"
You have searched your soul:
"More on The Top Earning Hedge Fund Managers and The Metaphysics of Moolah"
You have begun to spread the word that you are serious:
"Dogbert on Hedge Fund Marketing, Structured Products and Virtual Currency"
There's one last thing to do which may be critical to your success:
Pick a name!
Stumped for ideas? There's always the Hedge Fund Name Generator
Don't use one of these:
Most disliked names
Top 10 Hedge Fund names, the Hedge Fund Name Generator users seem to be trashing. If you like them ... well you might be the only one :) 
Hedge Fund nameAverage Rating
YellowMount Partners1.00
SummerTree Brothers1.00
OakBay 1.00
BrownField Holdings1.00
StateView Sons & Co1.00
YellowView Funds1.00
SpringRoad Sons & Co1.00
BrownStream Markets1.00
YellowCrescent Sons & Co1.00
StateVille Advantage1.00

Rather, keep spinning until you see something like this:

Most liked names
Top 10 Hedge Fund names favoured by the Hedge Fund Name Generator users. If you like them too, you'd better hurry up as some other traders might already be running with the name. 
Hedge Fund nameAverage Rating
OakStone Holdings5.00
RedHill Sons & Co5.00
OakHill Advisors5.00
SolidMount Advantage5.00
BrownTree Trust5.00
SilverRock Advisors5.00
StateStreet Funds5.00
FallStream Funds5.00
WinterStream Partners5.00
BlackCity Partners5.00

Fame and fortune await.

And the 2018 update from StreetEye, February 19:
Quantitative Fun With Fund Names

http://web.archive.org/web/20190405122723if_/http://blog.streeteye.com/blog/wp-content/uploads/2018/02/Screen-Shot-2018-02-18-at-Feb-18-2018-8.49.58-PM.png

There are a number of hard problems in investing, for instance:
    1) Finding alpha.
    2) Finding clients and assets — especially if you can’t 1) consistently find alpha.
    3) Finding an awesome name for your fund.
The investing blogosphere is all over the first two. Now, for something completely different, we help you with the last one! Inspired by Sloane Ortel’s post, we’ll run some analytics on a dataset of investment firm names, culminating in our very own algorithmic fund name generator.
Assembling data from various sources, scrubbing and deduplicating, we built a set of about 20,000 names.

As a warmup, here are the most frequent words found in company names:...MUCH MORE
*We have a few hundred posts on the mystique of the umlaut from Spın̈al Tap:

“It’s like a pair of eyes. You’re looking at the umlaut, and it’s looking at you.”
-David St. Hubbins

to an excellent primer on the subject, Jon Udell's video on the evolution of the Wikipedia Heavy Metal Umlaut page.
(seriously, first rate)

For advanced studies we've looked at gratuitous umlauts and improbable/impossible diacritics:

Schwarzes Geräusch cover
Die Ärzte used a triple umlaut (which I can't reproduce) in their name on one of their albums, Geräusch.
If interested use the 'search blog box and find stories such as:
After Car Attacked By Paris Taxi Drivers, Uber to Toughen Image With Umlauts