Tuesday, October 23, 2018

Ahead of IPO, Uber Hires Marketing Firm To Help Decrease Brand Awareness

First up, Business Insider:

Uber may start delivering burgers by drones as soon as 2021 because its CEO says 'We need flying burgers'
  • Uber is looking to hire an operations executive to make drone delivery functional by next year and available for commercial use by 2021, according to a jobs listing spotted by The Wall Street Journal. 
  • In May, Uber CEO Dara Khosrowshahi acknowledged his company was working on a drone delivery project — named UberExpress — saying, 'We need flying burgers.' 
  • Uber's foray into drone delivery is another service it's looking to add ahead of its expected 2019 IPO....
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And the headline story from AFNS:

https://i.kinja-img.com/gawker-media/image/upload/s--jZrNyTWp--/c_scale,f_auto,fl_progressive,q_80,w_800/euim2paibwjafawgvmkc.jpg
SAN FRANCISCO—In an effort to simultaneously improve and diminish public perception of the ride-sharing company, Uber announced the hiring of a top marketing and consulting firm Tuesday to help decrease awareness of their brand. “We’re poised on the cusp of a major IPO, so the last thing we need is our remarkably troubled name on people’s lips. By working with some of the world’s sharpest marketing minds, we’re confident we can make people less aware of our business practices, disappear from the news cycle, and completely tamp down on word of mouth,” said Uber CEO Dara Khosrowshahi ...MORE