Saturday, November 12, 2016

Disruption: Soylent Says It Knows Why It Is Making It's Customers Poop and Puke

Following up on Oct. 7's "Soylent's New Food Bar Is Giving People Diarrhea":
...Raise of hands, y’all! The Soylent Bar, for the uninitiated, contains “12.5% of your daily nutritional requirements,” according to the product page, and is made of soy protein, algal flour, Isomaltulose and various vitamins and minerals. But as the unlucky pernambuco continues... 
 “Early in September, I experienced intense vomiting about 3-4 hours after eating a Food Bar. The vomiting lasted several hours. I think it was probably the worst vomiting episode I ever experienced. I did not experience diarrhea.”
So, not having diarrhea is the silver lining, here? Cool. It’s truly a diehard fandom that’s undeterred by several hours of puking. “I want to see it succeed greatly and I think it will,” this Redditor adds in conclusion to his tale....
And today's story, from Eater, Nov. 7:

Soylent Blames Algae for Making Customers Violently Ill
The company is reformulating its beverage mix and bars
Tech bros everywhere had their dreams of a utopian future in which humans subsist solely on weird meal replacements dashed recently: Soylent halted sales of both its powdered beverage mix and its newer solid food bars after dozens of customers fell ill earlier this month. 

Now, as Bloomberg reports, the company says it’s identified the culprit that was causing all that nausea, vomiting, and diarrhea: algae — or more specifically, algal flour, which is made from dried pulverized algae and frequently used “as a vegan replacement for butter and eggs.”

The LA-based startup says it’s working on new versions of both its drink powder and bars that do not contain algal flour, set to be launched in early 2017. But the supplier of the algal flour, a company called TerraVia, denies that their product was the culprit — though as Bloomberg notes, an energy bar company called Honey Stinger also had customers report nausea and vomiting earlier this year after eating their product which contained an algae-based ingredient from TerraVia.

At any rate, the news of Soylent-related illnesses has inspired plenty of schadenfreude, with the bland meal replacement’s detractors taking to Twitter in recent days to mock the product and its suddenly ironic slogan of “Free your body....MORE
If interested see also (no diarrhea, I promise):
The Future of Food Is Food
Andreessen Horowitz on Soylent: It's not just Soylent, It's the Soylent community (GPRO)
Soylent, the sludge-like drink that claims to replace real food, valued at $100 million