Today's heatwave will push temperatures several degrees above what Britons consider acceptably warm.Today is expected to be the hottest day of the year, with the Met Office forecasting temperatures as high as 35 degrees in some parts of the country.Despite spending the vast majority of the year complaining about the cold, it seems we're not that keen on the heat either.A YouGov study found that the optimum temperature for the average Briton is in fact 21 degrees. [69.8°F]By the time it gets to 28 degrees, we've decided it's too hot.We're definitely more comfortable further down the thermometre. On average we consider six degrees to be too cold – although Scots can take it down two more notches to four degrees. Londoners have a lower tolerance, however: their cold cut-off point is seven degrees. ...MORE
Which may explain why Paul Murphy, honchō of FT Alphaville and Godfather of today's main event posted: What to wear at Camp Alphaville yesterday.