From TechCrunch:
Twitter bases the majority of its revenue on advertising in and around its main content river, but a new service from Thomson Reuters points to how it also continues to build up its position as a big-data provider to different vertical sectors. Thomson Reuters is now incorporating sentiment analysis gained from Twitter for its Eikon market analysis and trading platform. The commercial terms of the deal are not being disclosed but to be clear it is not a deal directly with Twitter: a spokesperson confirms that it will be “combining a number of third-party and proprietary Twitter feeds for this service.”
You can think of this as an expansion of the kind of Twitter mining first tried out by Bloomberg last year, in which the company (a rival to Thomson Reuters) incorporated Tweets related to specific companies in a wider data stream.
Here, the Thomson Reuters implementation goes one step further by then creating visualizations and charts based on this kind of data — one of these is illustrated above. Looking at the graphics, traders and other Eikon users then will be able to look further into the data to track specific Tweets, people and companies on Twitter. (To be clear, Bloomberg has enhanced its basic service since launching it and also offers some visualisation ability now, too.)
“We aren’t revealing exactly which services we use but we are combining a weighted list of what we consider to be industry influencers with all StockTwits (people Tweeting using cashtags related to global stock markets) and also a cross-twitter feed that provides us with a significant sample of all Tweets across the world to give us the volumes needed to make patterns meaningful,” the spokesperson tells me....MOREHT: Abnormal Returns
