T. Boone Pickens dedicating $58 million to alternative energy marketing

From Blogging Stocks:

T. Boone Pickens has been in the national media quite a bit lately. The Texas oil billionaire, who now commands a hedge fund in Dallas, has given hundreds of millions to his alma mater -- Oklahoma State -- and now is spending nearly $58 million of his own money to convince the U.S. to get off foreign oil and into alternative energy....MORE

I've been wondering what the tab would be. YouTube and MySpace come cheap but not full page ads in the Journal and Times.