Saturday, September 12, 2026

AI Apocalypse: Whatever Happened To The Nudge People?

For our younger readers, "nudge" was a fad that came out of behavioral economics wherein people who wanted other people to bend to their will at least had the decency to pretend they weren't trying to coerce/manipulate their intended manipulees.

It was very popular in government circles ca. 2008 - 2023. At it's height in the twenty-teens you couldn't go a week without someone writing something about the topic. 

I miss those days.

I'm reminded of nudge because we now have this Jacob Coxon fellow telling us AI will kill everyone and disavowing any suggestion that his motives and presentation are anything but purely altruistic.

Here's a xeet from venture capitalist Steve Jurvetson we'll use as background:

Jurvetson continues:

....Coxon's post reveals some interesting hidden patterns about who is amplifying our political debates online.  It drew 76% of its reposts (spreading the news) from foreign countries. The top two were India and Indonesia. 

In contrast, when @ParkerThayer, an investigative researcher, posted his own analysis (expressing serious skepticism about the circumstances of the post and alleging that its amplification was coordinated), he got 6.6M views and drew most of its engagement from the U.S., with only 34% from foreign countries, led by Canada and the UK. 

Sure, people overseas have a stake in what the U.S. chooses to do on AI. But ultimately it is us Americans who will decide our own public policy. Don't be fooled by what's trending. 

A big thank you to @ElonMusk and X for making country of origin visible, which makes analyses like this even possible. Last year's “Great Unmasking" on X was the first time anyone shined a spotlight onto this subject. As much of our political conversation shifts online, it will be increasingly important to understand where engagement is coming from.

Source (with more analyses of foreign influence): DigitalBorders.com

Among other things this Parker Thayer fellow that Jurvetson references has published to X is this:

This post looks like the start of a VERY sophisticated and well-funded PR operation to get support for Democrats to regulate AI into oblivion. Let me show you how it works:
1.) This guy, with minimal followers and no previous account activity, goes to the Wall Street Journal which publishes an exclusive with quotes from him on his resignation 18 minutes BEFORE this post goes up. Planning was clearly done in advance.

2.) Within hours, it has tens of thousands of reposts and the account has 100k+ followers. The post is punchy, quotable, it almost seems professionally written. The first three accounts to quote tweet it all do so within 15 minutes of the initial posting. Remember, this account had basically zero engagement beforehand, so an organic reach explanation seems unlikely.

According to Grok those accounts are @_NathanCalvin (General Counsel at Encode AI), @peterwildeford (Head of Policy at the AI Policy Network), and @DKokotajlo (Head of the AI Futures Project), all of which are up-and-coming AI-Doomer policy advocacy nonprofits.

The AI Futures Project website says it is funded “primarily” by the Survival and Flourishing Fund, which says on its own website that it has advised Jaan Tallinn, Skype creator and one of the leading investors in Anthropic, to grant over $2.5 million to the AI Futures Project since 2024.

Encode AI says on its website that it is ALSO funded by the Survival and Flourishing Fund, which in turn says that it told Anthropic investor Jaan Tallinn to grant $516,000 to Encode AI in 2025.

And wouldn’t you know it, the Survival and Flourishing Fund ALSO says it told Jaan Tallinn to grant $2 million to the AI Policy Institute, the 501(c)(3) affiliate of the AI Policy Network, as well.

What are the odds that the first three quote tweets of Coxon’s post would all be major AI-restriction policy advocates funded generously by the same donor, who also happens to be one of the leading investors in, and a board member of, Anthropic, the company Coxon was resigning from? And all within 15 minutes of posting (two within ten)?

3.) Jacob Coxon doesn’t have much of a resume, but we do know that, in 2022, he got a $20,159 scholarship for the “long term future scholarship program” from the Good Ventures Foundation, one of the philanthropic vehicles of Dustin Moskovitz, a notorious AI-doomer who has spent tens if not hundreds of millions on policy advocacy to strictly regulate AI, while also being an Anthropic Investor himself.

It also just so happens that the 14th person to quote Coxon’s post was @MaxNadeau_ (27 minutes after posting) who is the program officer for the Technical AI Safety team at Coefficient Giving, another of Moskovitz’s philanthropic spending vehicles. Max is not a frequent poster, his last posts before quoting Coxon were before Labor Day, but he was remarkably quick off the mark for this one.

4.) Basically every major Democrat politician and candidate has suddenly glommed on to this post, and conveniently, as the people cry out foe answers, Bernie Sanders already has a bill written to “ban super intelligence” and regulate AI into oblivion, and will be releasing later this week. The bill, among many other things, will create “a new cabinet-level federal agency to safeguard the public from the dangers of artificial intelligence” that will be “advised by an Artificial Intelligence Advisory Board comprised of experts on artificial intelligence.” Do you think, perhaps, Anthropic and its many investors who fund AI policy advocacy might have interest in getting to place a pet “expert” on the board of an entity that dictates what AI is and isn’t allowed to do? And isn’t it fortuitous that this whistleblower came forward  with his oh-so scary stories so close in proximity to the release of the most radical piece of AI legislation ever introduced? 


I'm not on X so finding and embedding what the denizens are posting is a pain in the butt. 
I will have to leave it to the natural curiosity of our readers to find more but in the meantime this is a small start.

And nudge? We have dozens of posts on the topic, if interested use the 'search blog' box, upper left. Among the hits that pop up in the search results are this from August 2013:

"Nudge Squad": White House Creating "Behavioral Insights Team" that Will Look for Ways to Subtly Influence People's Behavior to Get Us to All Act "Better"
Nudge Squad.
Sounds like a '70's chimera: Mod Squad meets Esalen Institute.*.... 

And if the reader's curiosity is less focused on big-time manipulation attempts and more on "what the heck is this Esalen thing he's going on about," here's Nobel Laureate (Physics) Richard Feynman in a 2017 post:

COLD CASE — Who smeared Richard Feynman? [FBI FILES]

....And later Feynman hangin' at Esalen, Big Sur, CA:

During the Middle Ages there were all kinds of crazy ideas, such as that a piece of rhinoceros horn would increase potency. Then a method was discovered for separating the ideas -- which was to try one to see if it worked, and if it didn't work, to eliminate it. This method became organized, of course, into science. And it developed very well, so that we are now in the scientific age. It is such a scientific age, in fact, that we have difficulty in understanding how witch doctors could ever have existed, when nothing that they proposed ever really worked -- or very little of it did.

But even today I meet lots of people who sooner or later get me into a conversation about UFO's, or astrology, or some form of mysticism, expanded consciousness, new types of awareness, ESP, and so forth. And I've concluded that it's not a scientific world.

Most people believe so many wonderful things that I decided to investigate why they did. And what has been referred to as my curiosity for investigation has landed me in a difficulty where I found so much junk that I'm overwhelmed. First I started out by investigating various ideas of mysticism and mystic experiences. I went into isolation tanks and got many hours of hallucinations, so I know something about that. Then I went to Esalen, which is a hotbed of this kind of thought (it's a wonderful place; you should go visit there). Then I became overwhelmed. I didn't realize how MUCH there was.

At Esalen there are some large baths fed by hot springs situated on a ledge about thirty feet above the ocean. One of my most pleasurable experiences has been to sit in one of those baths and watch the waves crashing onto the rocky slope below, to gaze into the clear blue sky above, and to study a beautiful nude as she quietly appears and settles into the bath with me.

One time I sat down in a bath where there was a beatiful girl sitting with a guy who didn't seem to know her. Right away I began thinking, "Gee! How am I gonna get started talking to this beautiful nude woman?"

I'm trying to figure out what to say, when the guy says to her, "I'm, uh, studying massage. Could I practice on you?"

"Sure", she says. They get out of the bath and she lies down on a massage table nearby.

I think to myself, "What a nifty line! I can never think of anything like that!" He starts to rub her big toe. "I think I feel it", he says. "I feel a kind of dent -- is that the pituitary?"

I blurt out, "You're a helluva long way from the pituitary, man!"

They looked at me, horrified -- I had blown my cover -- and said, "It's reflexology!"

I quickly closed my eyes and appeared to be meditating.....
That, of course is the introduction to Feynman's famous 1974 CalTech commencment speech, "Cargo Cult Science"
More here.
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