Friday, August 2, 2013

"Nudge Squad": White House Creating "Behavioral Insights Team" that Will Look for Ways to Subtly Influence People's Behavior to Get Us to All Act "Better"

Nudge Squad.
Sounds like a '70's chimera: Mod Squad meets Esalen Institute.*
From the Daily Mail:
Federal 'nudge squad' led by 20-something wunderkind gears up to change Americans' behaviors for our own good

When does a nudge become a shove? 

Americans may find out in coming years, as the federal government is setting up a 'behavioral insights team' to tinker with the way we accomplish everything from saving money and staying in school to losing weight and becoming more energy-efficient.

A document from Maya Shankar, a late-20s Yale graduate and former violin prodigy, sketches out the Obama administration's grand plans for behavioral science.

Shankar joined the Obama administration in April as a senior policy advisor at the White House Office of Science & Technology Policy.

'[I]nsights from the social and behavioral sciences can be used to help design public policies that work better, cost less, and help people to achieve their goals,' says her proposal, first spotted by Fox News when Shankar sought help from a university professor.

In 2006 Shankar was named one of Glamour magazine's 'Top Ten College Women,' telling the editors that her dream job was to become 'Science advisor to the president.' A handful of years later, she's already there.

Shankar's mandate is to reproduce a British pilot project in the U.S. Launched in 2010, it identifies and tests 'interventions' that can save the government money, and drives ordinary Britons to embrace behaviors that the government finds desirable and cost-effective....MORE
 *In the early '90's some graffiti artist sprayed the entry sign at Esalen with "Jive shit for rich white folk" which I think was a bit harsh. All you have to do is check the prices for the various retreats on offer:

accommodations Weekend Workshops Five-Day Workshops Seven-Day Workshops
Point House Single $1750 $3550 $4975
Point House Couple $2500 $4850 $6750
Premium Room Single $1300 $2450 $3430
Premium Room Couple $2000 $3725 $5225
Standard (per person) $730 $1215 $1700
Bunk Bed (per person) $555 $935 $1300
Sleeping Bag (per person) $405 $650 $900
Off-Site (per person) $405 $650 $900

and you'll note they all have a sleeping bag option.