From CNBC, August 19:
- Nvidia is seeking to connect companies with its GPUs to data-center operators with available capacity in the Nordics, sources familiar with the matter told CNBC.
- It reflects Nvidia’s attempts to broaden its role in the AI ecosystem as it builds influence beyond chips.
- The Nordics are attracting large AI data-center projects because of access to power and land, as well as a cooler climate.
Nvidia is playing matchmaker, trying to connect companies with its graphics processing units to data-center operators that have the capacity to deploy them in the Nordics, sources have told CNBC.
While Nvidia has established an effective monopoly over the most powerful AI chips, it has worked to exert greater influence across the AI ecosystem as the race to build infrastructure accelerates. That reach extends through its software stack, relationships with governments and direct investments in other companies.
The chip giant has also sought a role in AI infrastructure deals. Two sources familiar with the matter have told CNBC that Nvidia has offered to introduce companies with data centers in the Nordics, an increasingly sought-after AI infrastructure region, to firms with its GPUs that are in the market for capacity.
The sources asked to remain anonymous when discussing private information.
How Nvidia is playing matchmaker for AI infrastructure
Their accounts add context to remarks by Nvidia Chief Financial Officer Colette Kress, who said in June that Nvidia had “certainly engaged” in “matchmaking” with companies. “How can we help them obtain land, power, shell?” she added. “How do we help them in terms of standing up the compute as fast as possible for what they need to do?”Gigawatts of data-center capacity are due to be built in the Nordics in the coming years, thanks to access to power and abundant land. Neoclouds and hyperscalers including Nebius and Microsoft have inked deals in the region in 2026.One source said that Nvidia had reached out to a data-center company, sounding out potential offtakers: customers that commit to buying or leasing computing capacity.
This is part of what Nvidia sees as its “value proposition to GPU customers,” the source said, adding that the chip giant “often” didn’t name the companies on whose behalf it was reaching out.
The other source told CNBC that Nvidia had also made introductions between a company building AI infrastructure and those with GPUs in the U.S. and Asia. Nvidia is “helping make sure people who have money and demand for GPUs also have data center space,” they added....
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