From Fortune, January 25:
The A.I. future, according to Altman, could be spectacular—unless it goes spectacularly wrong. Why Big Tech giants and business leaders everywhere are losing sleep over generative A.I.
A few times in a generation, a product comes along that catapults a technology from the fluorescent gloom of engineering department basements, the fetid teenage bedrooms of nerds, and the lonely man caves of hobbyists—into something that your great-aunt Edna knows how to use. There were web browsers as early as 1990. But it wasn’t until Netscape Navigator came along in 1994 that most people discovered the internet. There were MP3 players before the iPod debuted in 2001, but they didn’t spark the digital music revolution. There were smartphones before Apple dropped the iPhone in 2007 too—but before the iPhone, there wasn’t an app for that.
On Nov. 30, 2022, artificial intelligence had what might turn out to be its Netscape Navigator moment.
The moment was ushered in by Sam Altman, the chief executive officer of OpenAI, a San Francisco–based A.I. company that was founded in 2015 with financial backing from a clutch of Silicon Valley heavy hitters—including Elon Musk, Peter Thiel, and fellow PayPal alum and LinkedIn cofounder Reid Hoffman. On Nov. 30, some seven years after the company’s launch, Altman tweeted: “today we launched ChatGPT. try talking with it here,” followed by a link that would let anyone sign up for an account to begin conversing with OpenAI’s new chatbot for free.
And anyone—and everyone—has. And not just to chat about the weather. Amjad Masad, a software CEO and engineer, asked it to debug his code—and it did. Gina Homolka, a food blogger and influencer, got it to write a recipe for healthy chocolate-chip cookies. Riley Goodside, an engineer at Scale AI, asked it to write the script for a Seinfeld episode. Guy Parsons, a marketer who also runs an online gallery dedicated to A.I. art, got it to write prompts for him to feed into another A.I. system, Midjourney, that creates images from text descriptions. Roxana Daneshjou, a dermatologist at Stanford University School of Medicine who also researches A.I. applications in medicine, asked it medical questions. Lots of students used it to do their homework. And that was just in the first 24 hours following the chatbot’s release.
There have been chatbots before. But not like this. ChatGPT can hold long, fluid dialogues, answer questions, and compose almost any kind of written material a person requests, including business plans, advertising campaigns, poems, jokes, computer code, and movie screenplays. It’s far from perfect: The results are not always accurate; it can’t cite the sources of its information; it has almost no knowledge of anything that happened after 2021. And what it delivers—while often smooth enough to pass muster in a high school class or even a college course—is rarely as polished as what a human expert could produce. On the other hand, ChatGPT produces this content in about a second—often with little to no specific knowledge on the user’s part—and a lot of what it spits out isn’t half bad. Within five days of its release, more than 1 million people had played with ChatGPT, a milestone Facebook took 10 months to hit.
Artificial intelligence technology has, over the past decade, made steady inroads into business and quietly improved a lot of the software we use every day without engendering much excitement among non-technologists. ChatGPT changed that. Suddenly everyone is talking about how A.I. might upend their jobs, companies, schools, and lives.
ChatGPT is part of a wave of related A.I. technologies collectively known as “generative A.I.”—one that also includes buzzy art generators like Midjourney and Lensa. And OpenAI’s position at the forefront of the tech industry’s next big thing has the hallmarks of a startup epic, including an all-star cast of characters and an investor frenzy that has crowned it with a reported valuation of $29 billion. But even as its recent surge provokes envy, wonder, and fear—Google, whose lucrative search empire could be vulnerable, reportedly declared an internal “code red” in response to ChatGPT—OpenAI is an unlikely member of the club of tech superpowers. Until a few years ago, it wasn’t a company at all but a small nonprofit lab dedicated to academic research. Lofty founding principles such as protecting humanity from the dangers of unrestrained A.I. remain. At the same time, OpenAI has gone through an internal transformation that divided its original staff and brought an increased focus on commercial projects over pure science. (Some critics argue that releasing ChatGPT into the wild was itself dangerous—and a sign of how profoundly OpenAI’s approach has shifted.)....
....MUCH MORE, they really go deep.
