From PressGazette, January 23:
Paywalled publishers such as the Financial Times, Economist, Bloomberg and NYT are on board.
A new app bundling together curated stories from some of the world’s biggest publishers is targeting consumers who, its founders believe, would never pay for a single news subscription.
The co-founders of Informed are targeting news consumers who have “not enough time, [are] not reading that many articles, overwhelmed by the sheer amount that’s out there” and want the best, most important stories cherry-picked for them. So as distinct from existing news bundlers, like PressReader, Informed does not offer full access to particular titles.
Co-founder Martin Kaelble told Press Gazette their offering would not take people away from existing news publishers’ subscriptions.
This means Informed is not for, as Kaelble put it, “news junkies” or “content nerds” who will prefer to have their own subscriptions and access to a full newspaper.
“It sounds a bit romantic, but we want to save quality journalism,” he said.
Informed, which went live in November and costs £51.99 per year or £6.99 per month, sells itself as allowing people to access “world-class journalism from premium publishers, curated by editors and experts”....
.....MUCH MORE
