Hong Kong’s Green Monday has raised $70 million in a funding round co-led by The Rise Fund — a unit of US private equity giant TPG Capital — and Swire Pacific, an arm of Hong Kong trading house Swire.....MORE
Other investors taking part in the round included CPT Capital, Jefferies Group, Sino Group-affiliated Ng Family Trust, and Happiness Capital – an investment arm of Hong Kong sauce and condiment maker Lee Kum Kee.
Room to Read founder John Wood, Taiwanese musician Wang Leehom, Canadian filmmaker James Cameron, photographer and vegetarian activist Mary McCartney, and conservationist Susan Rockefeller were among the individual investors that participated.
Starting out as a sustainability and vegetarianism-focused social venture in April 2012, Green Monday Group has since grown into a self-described ‘plant-based platform’ comprising a number of different verticals.
These include the Green Monday Foundation, which advocates for the adoption of ‘greener’ lifestyles, as well as Green Common, the group’s concept grocery store chain which stocks the latest in plant-based proteins and other ‘green’ food products....
I think Singapore still has the lead in fundraising for alt-food but seventy million is nothing to sneeze at.
Plus, Hong Kong may have an unheralded asset in all the skyscrapers, if enough folks head to Taiwan and Vancouver:
Think of all the high-rise farms you could fit under those roofs:
