From TechXplore, October 15:
Amazon is eating into Google's giant slice of online search advertising
in the US as businesses target the online retail platform's shoppers,
according to an eMarketer forecast released on Tuesday.
Google will continue to dominate the market for serving up ads along with search results,
but Amazon and "smaller players" including Walmart, Target, eBay and
Pinterest are seeing their shares grow, the market tracker said.
Ads displayed along with query results at shopping sites are seen as
having good odds of catching the eyes of consumers while they are intent
on buying something.
"Amazon's ad business has attracted massive increases in spending
because advertisers can reach consumers during product queries, a time
when they're ready to buy," eMarketer principal analyst Nicole Perrin
said.
"Amazon has also rolled out better measurement and targeting tools, making it even more attractive for advertisers."
The US search ad market overall will have grown nearly 18 percent
this year to reach $55.17 billion, with Google taking in $40.33 billion,
or slightly more than 73 percent, eMarketer forecast....
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