Friday, June 12, 2015

Uber Introduces Its Video Knock-off of "The Knowledge"

A month ago This Is Money was reporting that the number of drivers taking "The Knowledge", the notoriously difficult geographical test required to become a London black-cab driver, had dropped by two thirds as new aspirants hooked up with Uber and GPS rather than the black cabs.

Well now Uber has rolled out a video game version of The Knowledge for its San Francisco drivers, call it "Grand Theft Uber".

From SFist:

Grand Theft Uber: Company Releases Mobile Game To Test Knowledge Of SF Streets (And Recruit Drivers)
Without Google Maps, could Uber even exist? As an increasing number of ride-hailing drivers live outside of the area in which they operate, a fair few are mostly or completely reliant on their phones for navigation. Here in San Francisco, it's a common complaint that Uber drivers haven't done what in the London taxi scene would be called "The Knowledge."

But Uber's prescribed remedy is simple and might even recruit drivers along the way. Just give existing or aspiring "driver-partners" a mobile game to play. Today, they released one in the Apple app store. It's called UberDRIVE and it's fun to play, which is the point. In fact, I just made $65 virtual dollars with which to upgrade my virtual car.

The company announced the game in a blog post, asking "Ever wondered what it’s like to be an Uber driver-partner?Do you currently drive with Uber and have been looking for a fun, creative way to hone your navigation skills? Today Uber is announcing the launch of UberDRIVE, a mobile game that puts you in the driver’s seat."

The game begins by mocking taxis. In fact, you seem to trade in your own taxi for an UberX car to start the game, which is full of ads to join the team and also includes "educational elements to help enhance city knowledge." Expect "fun facts for the most important landmarks in the city and a simple trivia mode where riders quiz players to point out certain destinations on the map."...MORE