Would You Call Your Brand Mascot Fukuppy? How 'Bout if Your Name was Fukushima Industries?
From the Independent:
As sending positive brand signals go, naming your mascot Fukuppy is probably a step in the wrong direction.
Indeed, it would seem this refrigerator company have had
their very own fukuppy with the unfortunate christening of this cartoon
egg.
Social media users seized on the winged ovum's name to
ridicule Fukushima Industries' mascot, with initial reports linking the
upbeat ovum with Fukushima Daiichi nuclear plant.
The Fukushima
plant suffered a nuclear meltdown in 2011, forcing the evacuation of
300,000 people, and there are still reports of leaks and contamination.
However
this innocent egg is actually attached to Fukushima Industries, a
company who make refrigerators, based hundreds of miles away in Osaka....MORE