Wednesday, August 29, 2012

Marketing: Campbell's Channels Andy Warhol for New Cans (CPB)

From TIME Magazine:
Campbell Soup is tapping Andy Warhol for another 15 minutes of fame.
The world’s biggest soup maker plans to introduce special-edition cans of its condensed tomato soup bearing labels reminiscent of the pop artist’s paintings at Target stores starting Sunday....MORE

Mel Evans / Associated Press
Mel Evans / Associated Press
New limited edition Campbell's tomato soup cans with art and sayings by artist Andy Warhol are displayed in front of an original Warhol Pop Art painting from the 1960's in the boardroom at Campbell Soup Company in Camden, N.J.